International Entrepreneurship and Management Journal (2024). How to improve market performance through competitive strategy and innovation in entrepreneurial SMEs.
Mercedes Rubio‑Andrés
Department of Business Organisation, Faculty of Commerce and Tourism,
Complutense University of Madrid, Madrid, Spain
Jorge Linuesa‑Langreo
Department of Business Administration, Faculty of Social Sciences,
University of Castilla-La Mancha, Cuenca, Spain
Santiago Gutiérrez‑Broncano
Faculty of Social Sciences and Information Technologies,
University of Castilla-La Mancha, Talavera de la Reina, Spain
Miguel Ángel Sastre‑Castillo
Department of Business Organisation, Faculty of Commerce and Tourism,
Complutense University of Madrid, Madrid, Spain